Yesterday, the new Interactive Advertising Bureau’s DC lobbying operation held its “inaugural†event near Capital Hill. Attendees were expected from the 40 members of the IAB “Public Policy Council,†including Google, Time Warner, Yahoo!, Microsoft, Disney, CBS, and News Corp/Fox.
The group was briefed by “two senior attorneys from the FTC Division of Advertising Practices,†according to ClickZ [Mamie Kresses and Richard Quaresima]. While the agenda included a broad range of issues, such as online taxes and network neutrality, there is no doubt that preventing any public interest policy that protects consumer privacy online is the key agenda item. Digital marketers fear that once the public learns how their privacy is threatened via the many techniques of online advertising, there will be a demand for federal safeguards. So the IAB has expanded its political operations to include the hiring of a lobbyist—former Chamber of Commerce official Mike Zaneis. They hope to keep the FTC and the Hill under their political influence—which is considerable.
The IAB is already boosting a success in having its policy chair speak at a recent Congressional hearing.
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