CNN Money reports that Elmo will soon by promoting pizza. A new toy via Mattel will be â€œan Elmo doll holding a pizza, and the pizza talks and sings along with Elmo. The toy is expected to retail for $19.99.â€
We think the folks at Sesame Workshop need to rethink what â€œElmoâ€™s Worldâ€ should be like. Is it one that further commercializes childhood and pushes junk food, all to help bolster the Workshopâ€™s bottom line? Shouldnâ€™t companies that benefit from federal funding and public television distribution adhere to some higher level of conduct? Licensing of Elmo and other public broadcasting related products for children require a serious set of federal and PBS safeguards. We hope Gary Knell and company listen. Congress surely should, as it considers public broadcasting (PBS) funding.