We missed this report from yesterday’s MediaPost. A “key new partnership” for PBS is with Arby’s. The fast-food chain is sponsoring the new PBS kids program “Fetch.” Apparently Fetch’s host–a dog named Ruff–will be used in Arby’s “children’s meals promotion.” Ironically, Fetch is also sponsored by the National Science Foundation (NSF)–they will have to help give grants to those who wish to fight against the fat delivered by Arby’s!
Even if Arby’s offers healthier food choices, we think the point is this. Yes, PBS is hungry for funds. But they are making bad funding choices. Junk food ads aren’t the way out.
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