According to today’s paidcontent.org, YouTube’ founders Chad Hurley and Steve Chen are “[N]ow exploring “complementary†advertising, Hurley said the site can help redefine the $74 billion TV ad industry by combining context, like Google’s text ads, with the sensory power of TV to present “a compelling brand imageâ€. Hurley and Chen are open to anything apparently – ideas include user-generated ads, behind-the-scenes ad footage, sponsored vlogs and “event marketing†shoots at film festivals. The home page video ad, which NBC and ESPN use to plug new shows, generates around $175,000 and 400,000 viewers. (Update: that’s per day, according to this piece.)â€
Where will the boundaries be? How will privacy be truly protected? What kind of special treatment will the big media and marketing companies receive when they fork out all that daily dough? Stay tuned for more coverage on Web 2.0.
