Last March, Microsoft hired a “Microsoft Emerging Media Manager.” Here’s an excerpt from the job description:
“research, coordinate, project manage and implement emerging media marketing initiatives as across major global brands including Windows, Bing, Office, Windows Phones, and across our commercial business audiences. The ideal person will be immersed in what it means to “live life online” through channels such as Hulu, Twitter, Facebook, YouTube, etc. across the three screens of PC, television, and mobile phones… drive the evolution of Microsoft’s engagement with consumers around new and developing experiences including social media and mobile, will leverage and connect paid and earned media activities, and drive business impact in a results-driven manner to increase adoption and scale…be fluent in online campaign engagement…”
and from its current Social Media Manager opening; note the role of story-telling.–“Collaborating with social media BG owners to build a connected social strategy that incorporates BG social properties and brings to life Microsoft’s consumer innovation story.
• Working with the social media agency to build, launch and manage Microsoft branded social platforms
• Member of the One Microsoft v-team building an editorial calendar to tell the One Microsoft story across social channels.
• Become the internal and external voice for Microsoft social media consumer story, participating in best practice sharing and creative idea generation. This role requires a passion for digital media and intense curiosity about the future of how consumers interact with each other, consume and engage with content, and develop affinity to brands online.“
