Do You Want Marketers to Target You via a “SocialDNA platform”?

33 Across is one of the recipients of a Google/WPP ad research reward.  As 33Across explains, it “enables brand and performance marketers to unlock the power of the Social Web. Our SocialDNAâ„¢ platform uses previously untapped social data sources, in combination with advanced social network algorithms, to create unique and scalable audience segments.”   In a job posting, they add that it can “enable advertisers to deliver high-performance media programs by activating the social graph around their brands. Our patent-pending SocialDNATM platform creates custom segments of people who are socially connected to a client’s existing customers, and reveals deep insights into the social network characteristics of a marketer’s brand. Our clients include many of the top online advertisers.”

Author: jeff

Jeff Chester is executive director of the Center for Digital Democracy. A former journalist and filmmaker, Jeff's book on U.S. electronic media politics, entitled "Digital Destiny: New Media and the Future of Democracy" was published by The New Press in January 2007. He is now working on a new book about interactive advertising and the public interest.

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