As we have reported, banks and other financial institutions are using digital marketing techniques, especially social media, as part of their PR efforts. Banks want to reposition themselves as our friend, and hope we will forget their role in helping bring us the greatest financial disaster since the Great Depression. In it’s current voting contest for charities, “Chase Community Giving” will award $1 million to the charity getting the most votes (with $4 million doled out to others). One of the advisors for this effort is Facebook’s exec in charge of its PR and lobbying Elliot Schrage.
Nothing said, of course, of Chase’s role in the economic crisis, including the bail-out funds it received [click here to see the Facebook/Chase video]. Meanwhile, Chase gets Facebook’s help, likely including lots of data on user behavior.
