“Targeting in the Internet world”–Nielsen counts the ways

excerpt:  Marketers determine a schedule of web sites, portals or ad networks that will deliver the desired audience… online media buyers can also buy actual audience segments based on elements like geo-coded inventory through a reverse IP look-up, modeled segmentation based on cookie or panel data, offline sales data, registered user data and a host of other possibilities.

source:  Does Online Advertising Deliver the Target Audience.  Nielsen.  Oct. 6, 2009.

Author: jeff

Jeff Chester is executive director of the Center for Digital Democracy. A former journalist and filmmaker, Jeff's book on U.S. electronic media politics, entitled "Digital Destiny: New Media and the Future of Democracy" was published by The New Press in January 2007. He is now working on a new book about interactive advertising and the public interest. View all posts by jeff