excerpt:Â At MindSign Neuromarketing we use the only free-standing independent functional MRI facility and our own brain activation methodology to show what consumers are thinking while using a new product, and seeing an ad…Â Pennsylvania Avenue (politics):Â We take your political TV, Web Video or Radio ad, and show you what parts or scenes cause activation and what parts cause deactivation, which parts weâ€™re the most engaging, and which parts were the least, for each and every demographic and political affiliation. We compare your ads to your competitor’s ads to see which is more activating and at what parts. We then graph the brain responses to your ad versus our database and show you which parts of your ad are more activating than the average brain response to an advertisement, and which parts are less activating. We make a video graph, so you can watch your ad and see the brain reaction mapped over it in real-timeâ€”you can see what about your ad causes brain activation or deactivation moment by moment…Madison Avenue (advertising)…We take your Print or Web Advertisment and compare it to our database to see if your product design is more or less activating than the average brain response for all similar advertisements. We compare your product to your competitorâ€™s and see whoâ€™s is most activating. Finally, if youâ€™re trying to decide between different versions of your own print or web advertising, weâ€™ll show you which one has a greater effect on the brain, helping you make a better final decision.