Prof. Kathryn Montgomery and I just published an article in the Journal of Adolescent Health [JAH] on the the role interactive marketing plays in the current youth obesity epidemic. It is part of a special JAH issue focused on the obesity issue. It’s a very good introduction to the current digital marketing landscape, and is one of a series of reports we have done on the issue.
Author: jeff
Jeff Chester is executive director of the Center for Digital Democracy. A former journalist and filmmaker, Jeff's book on U.S. electronic media politics, entitled "Digital Destiny: New Media and the Future of Democracy" was published by The New Press in January 2007. He is now working on a new book about interactive advertising and the public interest.
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