So-called “smart ads” and personalized advertising is part of the data collection for digital behavioral advertising paradigm. Here’s an excerpt from a Audience Science press release on its new approach:
AudienceScience (formerly Revenue Science) announced today the availability of Audience Relevant Messaging (ARM), a new dynamic targeting offering that enables advertisers to deliver personalized messages to consumers based on their individual interests and/or intent to purchase. ARM offers advertisers the potential for unparalleled ROI with dynamic display ad generation and results comparable to search performance providing the exact offer to motivate a prospect to purchase…ARM enables advertisers to target consumers who have abandoned their shopping cart with a message or offer pertaining specifically to their browsing behavior and the items in their cart, as well as search behavior, online and offline shopping history, demographics, geography, and more…With ARM AudienceScience can now easily pull the right creative for the right consumer at the right time and can also test creative and alter campaigns in real-time based on individual behavior and response.
source: AudienceScience Audience Relevant Messaging (ARM) Delivers Messaging Tailored to Individual Characteristics and Behaviors. Press release. 30 July 2009.
