Behavioral Marketers Collect “terabytes” of data on consumers via cookies and other techniques [Annals of Behavioral Targeting]

Take a quick look at the first two graphs from this week’s Behavioral Insider newsletter.  And keep in mind that the online marketing industry is currently working to prevent Congress from enacting safeguards that protect consumers, including their privacy:

The lack of technology that sorts and stores the mounds of data collected from cookies and ad tags could contribute to the slow adoption of behavioral targeting, according to some advertising insiders.

The culprit becomes the terabytes of data from hundreds of thousands of ad impressions collecting geographic location, content on page, time of day, interaction with ads, frequency in which ads serve up, and more.

source:  Behavioral Targeting Creates Filter And Purge Technology Gap.  Laurie Sullivan.  Behavioral Insider.  July 16, 2009

Author: jeff

Jeff Chester is executive director of the Center for Digital Democracy. A former journalist and filmmaker, Jeff's book on U.S. electronic media politics, entitled "Digital Destiny: New Media and the Future of Democracy" was published by The New Press in January 2007. He is now working on a new book about interactive advertising and the public interest.

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