The Obama Administration’s use of social media and analytics should trigger a serious debate. How much information on citizens and others do we really want the government to have? As part of the discussion, consider this excerpt from social marketing company’s RockYou’s pitch to advertisers and others [our bold]. This about the Feds tracking as you watch government-funded videos:
“…Social Video Ads and Cross Platform Video Distribution on the RockYou Ads Network…Looking at the landscape of online advertising – on social networks and beyond – it’s obvious that video advertising is the medium of choice for brands and marketers who have a story to tell…Video metrics go far beyond impressions. Audience interactions (views, stops, rewinds, sharing) are gauged by the millisecond and response can be measured, in real numbers. Advertisers who can combine that data with behavioral or demographic profiling, to reach exact targets, get amazing results.Â
