That quote is attributed to David Verklin, CEO of Canoe Ventures, when he spoke at a recent industry marketing event. As noted by Inside the Marketers Studio, Mr. Verklin said that:
I think the TV can do a pretty good job at targeting. “We can certainly compete with a cookie.†Can tie it back to set top boxes, loyalty cards. 90% of grocery shopping happens with loyalty cards.
Author: jeff
Jeff Chester is executive director of the Center for Digital Democracy. A former journalist and filmmaker, Jeff's book on U.S. electronic media politics, entitled "Digital Destiny: New Media and the Future of Democracy" was published by The New Press in January 2007. He is now working on a new book about interactive advertising and the public interest.
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