This is another example of how out-of-touch PBS senior management are with their non-commercial mandate. They shouldnâ€™t be involved in a ad-revenue sharing deal with Google. They certainly shouldnâ€™t be acting as a digital go-between with commercial sites engaged in data collection. PBS.orgâ€™s flimsy â€œwhatâ€™s thisâ€ disclosure link under the ads is totally inadequate.
PBS needs to maintain a coherent and ethical non-commercial approach to digital communications. Commercial exploitation on PBS sites will only do damage to the service in the long run.