An excerpt from a Businessweek interview with Facebook COO Sheryl Sandberg:
“…our business is advertising…What we do is we enable connections. We enable people to connect with users and provide advertising in such a way that it’s not obtrusive at all, but it’s part of the advertising experience and part of the user experience… We believe advertising needs to blend into the experience…There aren’t that many places where an advertiser can connect with users and do so as a part of their experience and as part of the sharing. We actually offer that ability.”
from:Â “BusinessWeek Editor-in-Chief Stephen J. Adler talked with Facebook Chief Operating Officer Sheryl Sandberg”
