CDD Asks Facebook to Address Digital Marketing & Data Mining in Principles–including for outside developers

We have significant questions about the proposed Principles and Statement and how they will affect individual privacy.  CDD has submitted comments.  Here’s an excerpt:  “Ultimately, users must have full knowledge of and control over any and all user data collected by Facebook or by any third party using Facebook’s platform. Facebook must change its Principles and Statement to give users this knowledge and control. 

We urge Facebook to use this wording:

2. Ownership and Control of Information

People own their information. They have the freedom to share it with anyone they want and take it with them anywhere they want, including removing it from the Facebook Service. People have the freedom to decide with whom they will share their information, and to set privacy controls to protect those choices. As part of user control of their data, every Facebook user has the right to know and fully control if and how data is collected from them, especially if the data is to be used in advertising. Facebook will be transparent in how it collects and analyzes data for advertising, including profiling and targeting of users. Facebook also will detail to users what particular data collecting and mining will be done for advertising purposes. Facebook will ensure that every company that works with it, via third-party applications or otherwise, also details to users if their data is collected or mined, how this data will be collected or mined and for what the data that is collected or mined will be used. Those controls, however, are not capable of limiting how those who have received information may use it, particularly outside the Facebook Service…

Users need to know how third-party developers use the data accessed or collected, including how the data is used for advertising and marketing. For example, if games and widgets and other third-party applications base their business model on capturing user data for lead generation, the users must be clearly told the details of this data capture and lead generation, and users must give their explicit approval first.  Users have the right to control third-party use, access to, collection or sharing of user data, and Facebook needs to make this clear in its Principles.”

Author: jeff

Jeff Chester is executive director of the Center for Digital Democracy. A former journalist and filmmaker, Jeff's book on U.S. electronic media politics, entitled "Digital Destiny: New Media and the Future of Democracy" was published by The New Press in January 2007. He is now working on a new book about interactive advertising and the public interest.

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