From this weekend’s IAB annual meeting, excerpt via ClickZ. my bold:
“While for years the business seemed to err on the side of art, now I think it errs on the side of science and math,” said Millard [Wenda Harris Millard, co-CEO at Martha Stewart Living Omnimedia… She cited the recent appointments of tech industry luminaries to lead two of the largest online media companies — Qi Liu at Microsoft and Carol Bartz at Yahoo — as evidence online publishers have sold their souls to science.
Rothenberg [Randy Rothenberg, IAB CEO] told ClickZ…the IAB intends to field research on “digitally driven brands.” The purpose will be to offer actionable insights publishers and other sellers can use to drive more powerful message creation.
source:  Millard Issues Plea for More Art, Less Science in Online Ads. Zachary Rodgers. ClickZ. Feb 23, 2009
