Porsche Teams with Yahoo for Mobile Behavioral Ad Targeting [Annals of Mobile Marketing]

Excerpt from Ad Age:

“…in just a 4-month-long pilot run, mobile outperformed Porsche’s wider campaign…The carmaker used Yahoo behavioral targeting tools to serve Porsche ads to smartphone users whose web-surfing behaviors had indicated they were in the market for coupes, SUVs, convertibles or luxury cars.”

source:  Mobile Effort Gets More to Say `I Can’ Purchase a Porsche.  Rita Chang.  Ad Age.  February 9, 2009 [sub. required]

more on Yahoo and behavioral targeting

Author: jeff

Jeff Chester is executive director of the Center for Digital Democracy. A former journalist and filmmaker, Jeff's book on U.S. electronic media politics, entitled "Digital Destiny: New Media and the Future of Democracy" was published by The New Press in January 2007. He is now working on a new book about interactive advertising and the public interest. View all posts by jeff