The database marketing firm Acxiom’s mobile marketing product promises marketers they will be able to deliver [excerpt]Â “mobile content to the right user based on time, context, location, and user preferences–all in real-time…
Targeting–one to one messaging that can leverage multiple data sources, including: location, customer data, Acxiom’s world-class data and behavioral analytics.”
source:Â Acxiom/Mobile Marketing.
