The world’s most powerful search engine and online ad company has introduced a new feature on YouTube. Here’s an excerpt from the AP story: “… YouTube is letting advertisers promote their commercial clips alongside the search results at the Internet’s most popular video site… advertisers can now tie their commercials to specific words entered into YouTube’s search box…Some clips that might not rank high in the primary results of a YouTube search theoretically could appear on the first page as a “sponsored” video if a bidder is willing to pay a high enough price for a click and offers compelling content.”
source: YouTube channels Google with search-driven ads. Michael Liedtke. AP. November 12, 2008.
