Google Expanding its Online Video Advertising via Rich Media Applications and Commissions to Ad Agencies

Along with its new research fund for academics and its work to harness neuromarketing, Google is now luring more advertisers to run ads on YouTube and its content network. Here’s an excerpt from the UK’s New Media Age [a terrific] trade publication: “Google is to introduce agency commission for video advertising to encourage increased investment and progress within the sector. The company says it will launch an “incentivisation programme” to show Google’s commitment in developing video advertising opportunities across its network, including YouTube…Google is… also working with rich-media specialist Tangozebra, which it acquired as part of the DoubleClick deal, to develop new ad formats…

Jonathan Gillespie, Google head of media solutions and YouTube in the UK, said, “We believe that online video specifically is going to be the next stage of evolution in the display marketplace.”

source: Google to introduce agency commission on video ads. Will Cooper. NMA. October 31, 2008

Author: jeff

Jeff Chester is executive director of the Center for Digital Democracy. A former journalist and filmmaker, Jeff's book on U.S. electronic media politics, entitled "Digital Destiny: New Media and the Future of Democracy" was published by The New Press in January 2007. He is now working on a new book about interactive advertising and the public interest.

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