The enterprising Kate Kaye from Clickz posted an article on Sen. Obama’s online ad spending. The latest stats, she notes, is nearly $5.5 million, with $3.3 spent on Google. In a telling commentary on the state of search marketing competition, Mr. Obama’s campaign spent only $700,000 on Yahoo and a slightly less than $250k for Microsoft/MSN. See Ms. Kaye’s piece for more details.
Author: jeff
Jeff Chester is executive director of the Center for Digital Democracy. A former journalist and filmmaker, Jeff's book on U.S. electronic media politics, entitled "Digital Destiny: New Media and the Future of Democracy" was published by The New Press in January 2007. He is now working on a new book about interactive advertising and the public interest.
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