AT&T’s Blue Room: Music Fans Should Beware of this Anti-Internet Freedom Sponsored Site

Guess who’s the “online broadcaster of several of the hottest summer concerts”—including this weekend’s Lollapalozza. It’s AT&T. The anti-network neutrality phone giant is now “aligned with artists such as Coldplay and Keith Urban,” notes Ad Age. This summer, AT&T’s Blue Room is bringing online music fans “LIVE webcasts from Coachella, Bonnaroo, Austin City Limits, Lollapalooza.” The Blue Room site helps debut music from CBS and has interviews with many leading music artists (including Yung Joc, Rodney Atkins, LeToya, and Tom Petty). Naturally, Blue Room runs online ads for AT&T’s high-speed Internet service. AT&T is also making a major push to reach others online, including bloggers (Project D.U.).

We think it would be very cool for Blue Room’s users—and participating music artists—to make it clear that they want AT&T to support Internet Freedom (network neutrality). They should demand that the phone giant stop its political campaign to control the future of broadband in the U.S. Otherwise, they should give AT&T’s digital monopoly–including Blue Room–a real case of the blues.

Source: “A Cool, Hip AT&T? Step Inside Blue Room.” Abbey Klaassen, Ad Age. July 10, 2006

Author: jeff

Jeff Chester is executive director of the Center for Digital Democracy. A former journalist and filmmaker, Jeff's book on U.S. electronic media politics, entitled "Digital Destiny: New Media and the Future of Democracy" was published by The New Press in January 2007. He is now working on a new book about interactive advertising and the public interest.

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