“The latest in behavioral and contextual advertising technology enable marketers to personalize their messages to consumers by serving hyper-targeted and varied ad formats at every stage of the purchase cycle — ensuring that the right offer is reaching the consumer at the right time. New tools that measure engagement by the degree to which the user is engaged throughout the conversion cycle lets advertisers know what messages work. Rating systems that assign value to each consumer action throughout the funnel give advertisers a more accurate measurement of real engagement.”
Bob Dykes. NebuAd CEO. Imediaconnection. May 28, 2008
