Wal-Mart has signed a behavioral targeting deal with Yahoo!Â DM News reports that “when a shopÂper puts a digital camera into a shopping cart and then takes it out, Walmart.com will be able to deliver an ad for a digital camera the next time that shopper returns to the site. If a shopper performs a search for digital cameras, an ad for digital cameras will be preÂsented with the results.”
“With more behavioral data, real-time updates and audience modeling, Yahoo! Behavioral Targeting can deliver larger audiences and better performance than before.
With Engagers, advertisers can target consumers specifically interested in a product category, moving them down the sales funnel and eliminating waste. With Shoppers, advertisers can target consumers based on likelihood to click, improving response and conversion rates.
â€¢ The most experience with behavioral data and targeting, and the most sophisticated targeting technology online
â€¢ The largest online user base & the most detail about users (what they do, not who they are)
â€¢ The largest volume of behaviorally targeted ad impressions”
Will Wal-Mart tell its customers that can be classified under such Yahoo! behavioral categories entitled:
“Female Fashion Freaks
Consciously Cruising (Alt. Fuel Vehicles)
Seeking out the Silver Screen
Female Electronic Gurus
Hunting for Trucks
Female Gamers (18-24)
Planning for the Golden Years
Aspiring African Adventurers”