As part of our work covering mobile marketing, we will post relevant information to foster discussion and debate. Mobile communications will bring a profound change in how we live our lives. How we engage with our communities and social networks, let alone with brands and ads, will be greatly influence by mobile technologies. We need to try and create the mobile media “ecosystem” in a way which strengthens democracy, protects privacy, encourages innovation and fosters commercial growth. Here’s an excerpt from Online Media Daily:
“On average, small banner ads on mobile devices produce the same level of brand recall as the typical 30-second TV spot, according to Stephanie Bauer Marshall, the mobile advertising leader for Verizon Wireless… “The banner ads work really well, and that’s where you have the greatest reach”…they were on par with TV spots in terms of brand recall….Mobile banner ads also produce click-through rates that are “exponentially higher than online” banner ads…Verizon has commissioned brand recall studies…”
Mobile Banner Ads Have Same Brand Recall As TV Spots. Eris Sass. OnlIne Media Daily. May 15, 2008 [reg required and well worth it]
