Dear Mr. or Ms. Penguin: It appears that Advertising.com’s new deal with Verizon brings behavioral and other data targeting to both its broadband and mobile platforms. Please explain what AOL’s recent acquisition Third Screen Media means with its April 14, 2008 release that says:
“Under the terms of the agreement, Verizon will leverage Platform-Aâ€™s sales capabilities for all of Verizonâ€™s online inventory and a majority of Verizonâ€™s mobile inventory. In addition, Platform-A will be the only sales organization that can represent Verizonâ€™s inventory in the marketplace and guarantee placement within the Verizon network. All other sales partners are selling on a blind-network basis.
Verizon will continue to use Platform-Aâ€™s mobile ad serving platform, Third Screen Media, to manage the sale of its mobile web advertising. Third Screen Mediaâ€™s advanced mobile advertising options include geographic, demographic, and content targeting, display, and sponsorship opportunities on Verizon Wirelessâ€™ portal, sections and article Web pages. The Verizon ad network is available to brands and agencies wishing to buy advertising on Verizon Wireless Mobile Web pages…”
We await, kind Privacy Penguin, for an answer. Thanks.
PS: Please include any details about the sharing of consumer data from either the broadband or mobile platforms.