excerpt from Ad Age: “24/7 Real Media …[W]e offer the most advanced targeting options…Using our Lifecycle Media Management approach, we work with you to determine where your customers are in the lifecycle and then strategically apply the most effective targeting techniques for your needs. Beyond standard content and behavioral targeting, we have compelling targeting techniques involving online and offline consumer research.
- Search retargeting:
We enable marketers to target and customize display advertising based on users’ keyword queries on search engines. This allows advertisers to reach and convert the particular customers who are truly interested in their offerings. - Geo-demographic targeting:
By partnering with consumer research expert Claritas, a Nielsen company, we can target and retarget your customers with greater efficiency by analyzing customers’ true marketing profiles, including behaviors and lifestyle, detailed demographic and behavioral data. - Mindset Media buys:
Our partnership with Mindset Media makes it possible for you to target your customer based on psychographics or personality traits…
TARGETING
24/7 offers the most advanced targeting:
- Lifecycle targeting
- Search retargeting
- Retargeting
- Mindset Media buys
- Geo-demographic targeting
- Content channels
- Behavioral targeting
- Geographic targeting
- Demographic targeting
- Daypart targeting
- Technographic
- Keyword/search
- Branded sites
- Roadblocking
- Custom
