A new study conducted in January 2008 by Attributor and Compete shows that [excerpt]:
- DoubleClick and Google dominate overall market share capturing 35% and 34% of unique users, respectively.
- DoubleClick owns the head and Google owns the tail. For sites with over 1MM monthly unique users, Doubleclick has a 48% share, a 3x advantage over 2nd place Yahoo. For sites with less than 100k monthly unique users, Google has an 8x share advantage over 2nd place MSN…
The GoogleClick combination is an ad-serving juggernaut.
See this discussion as well from eMarketer on the study. Search Engine Journal also covers it.
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