As the House Votes on Net Neutrality, A Case Study of a Non-Neutral Net/Verizon-Disney’s Broadband Deal Illustrates Power of Telco Powerhouses

When Verizon and Disney signed a “long-term programming agreement” in 2005, it illustrated why the Congress should enact net neutrality safeguards. Disney sought to secure the broadband gate keeping power that Verizon (and only a few others) have over both digital TV and Internet distribution. Under the deal, Verizon agreed to distribute (via its FIOS service) a dozen channels on the preferential expanded basic tier. They included: ABC Family, ABC News Now, Disney Channel, ESPN, ESPN2, ESPN Classic, ESPNEWS, ESPNU, ESPN HD, ESPN2 HD, Ton Disney and SOAP net. Disney also gained favorable distribution for its Spanish language content and its video-on-demand library,

But more importantly, Verizon agreed to bless a Disney owned “broadband product portfolio” including “ABC News Now, Disney Connection, ESPN360, Movies.com and a newly launched broadband soap opera product.” This will likely give Disney content the fast-lane service (including better promotion) that Verizon, AT&T and cable want to impose for the online medium. In addition, in an example of how a Verizon can police the Internet for its favored customers, the agreement included a promise by the phone giant to identify subscribers who are infringing on Disney’s “copyrighted works.” Verizon agreed to “forward and track notices to its subscribers allegedly engaged in the unauthorized distribution of Disney’s copyrighted works, without identifying the subscribers to Disney, and either provide subscriber identifying information pursuant to lawfully served subpoenas or terminate Verizon Internet service provided to subscribers who have infringed Disney copyrights and received multiple notices.”

Without network neutrality, every content provider will have to try and negotiate some deal with a Verizon or Comcast. The Internet should operate without gate keepers and online snoops. Let’s not let them turn the Net into Mickey Mouse. Congress must stand up to the special phone and cable interests

Author: jeff

Jeff Chester is executive director of the Center for Digital Democracy. A former journalist and filmmaker, Jeff's book on U.S. electronic media politics, entitled "Digital Destiny: New Media and the Future of Democracy" was published by The New Press in January 2007. He is now working on a new book about interactive advertising and the public interest. View all posts by jeff