The privacy issues related to the growing field of broadband video distribution measurement requires debate and policy safeguards. Here’s a telling quote from a recent presentation by Video Measures about its online video tracking technology that connects directly with a Flash video player: “This allows us to collect every interaction by every viewer inside every video. So for the first time since the dawn of television, video publishers and video advertisers can understand how their audience is engaging, or often times isn’t, with their content.”
They call their business, in part, “measuring the behavior of Internet video audiences.â€
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