From the UK’s New Media Age online ad trade (excerpt). It underscorses for us the failure of regulators to address both the competition and privacy issues (let alone consequences for digital media content diversity): “A merger in the wake of Microsoft’s proposed $44.6bn (£22.7bn) takeover, could create a dominant display provider to match Google’s dominance of the search market…A combined Microsoft-Yahoo! could reach as much as 81.5% of the total worldwide audience…
“I think it would consolidate a position as the dominant leader in display advertising, in the same way that Google is the head-and-shoulders leader in search’ [said Caroline McGuckian, global head of media at LBi.]…Media agencies have largely welcomed the takeover as a boost to the display ad market, particularly behavioural targeting. It’s also seen as bringing welcome competition to Google’s dominance of online.”
source: “Microsoft-Yahoo! Would Be Display Ad Leader.” Danielle Long. NMA. 07.02.08 [sub. required]/
loan small business alabamaloan loans car home alaskaloan in alaska mortgageloan alaska purchase mortgageestate real loan alaskava loan alaska homeschedule personla loan amortizationtax $10,000 to free loans employees Map
