Arianna Huffington was on a keynote plenary panel this week at the “adTech” interactive marketing conference in New York. In a discussion of video advertising online, Ms. Huffington, according to this post of the event, “gave the example of a program where she and readers at the Huffington Post shared photos of themselves and their Prius’. Huffington Post “got paid†for the program and Toyota gained substantial exposure from a community of brand enthusiasts.”
As more companies pay for a variety of “viral” and other marketing promotions, it will be important for full disclosure and transparency. We hope the Huf Post will lead the way in this regard.
