excerpt: “Google has officially launched Gadget Ads–widgets that advertisers can use to spread their messages across the search giant’s content network…Marketers have the option to target consumers by keyword, site, demo- or geographic location, and their Gadget Ads will compete against text, images and other ad formats for the placement on pages in Google’s content network. According to Christian Oestlien, Google business product manager, Gadget Ads are also backed by actionable metrics. “In addition to the combination of precision and scale, advertisers get a whole system for tracking interactions. They can specify particular behaviors like mouse-overs or clicking-throughs, and get an interaction report in the AdWords Report Center.”
from: “It’s Official: AdWords Widgets = Google Gadget Ads.” Tameka Kee. Online Medua Daily. Sept. 19, 2007. reg required:
