Time Warner recently acquired behavioral targeting firm Tacoda, in order to expand the data collection and targeting capabilities of AOL and the company’s other online properties. It seems Time Warner wants to also deploy Tacoda technology onto its vast cable network as well, raising serious privacy concerns. Here’s an excerpt from a new interview on imediaconnection with Tacoda founder Dave Morgan, who’s now helping Time Warner better use BT technologies. He was asked whether “Tacoda’s technology can be applied to the cable platform.”
He replied [my italics]:Â “We do believe that BT will be applied to cable networks and we have built our business and our technology with that future in mind. What we do on the PC we certainly intend to do for the TV.”
