excerpt: “Google continues to garner a much larger percentage of media
spend than its percentage of searches, and thanks to a recent algorithm tweak,
now extracts greater revenue per search than any engine. (Specifically, to
reduce spam in its listings, Google made a significant change in June
regarding landing page relevancy.)
“Google’s second quarter algorithm change continued to propel its
leadership in monetizing search for large brand marketers, surpassing
Microsoft, who has historically been able to monetize search very well,
albeit with fewer eyeballs,” explained Roger Barnette, president of
SearchIgnite.
In June, Google received 76% of media spend but only 60% of searches
across its network. During the same time period, Yahoo earned just 18.3%
of media spend while receiving 34% of searches across its network.”
from: “Search Spending Flat, With Google Disproportionate.” Gavin O’Malley, Jul 18, 2007. Mediapost.
