Chronicles of New Media Consolidation: Three Companies Control Ad-serving market

From Technofile Europe: “This deal basically completes the elimination of independent ad-serving technologies with any market share. Ad serving on the Internet is now controlled by Microsoft (Atlas), Google (Dart) and AOL (Ad-Tech)…Consolidation in the ad serving technology market — And then there were only three ad servers: aQuantive (acq Accipiter), DoubleClick (acq Falk eSolutions), AOL (acq Ad-Tech).”

Author: jeff

Jeff Chester is executive director of the Center for Digital Democracy. A former journalist and filmmaker, Jeff's book on U.S. electronic media politics, entitled "Digital Destiny: New Media and the Future of Democracy" was published by The New Press in January 2007. He is now working on a new book about interactive advertising and the public interest.

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