From a Doubleclick job announcement for “senior statistician” (excerpt): “DoubleClick is an application service provider, handling a staggering 12 billion transactions per day, and managing up to 160,000 hits per second on its global network. Our suite of products is driven by the DoubleClick Technology Group (DTG), comprised of over 300 IT professionals, located in New York, Colorado, Chicago, San Francisco and Europe.”
and an excerpt from: “Schmidt Defends DoubleClick Buy, Net Neutrality.” WebProNews
Schmidt said DoubleClick’s ad technology was what made the company attractive. “Advertising is really about relevance,” he [Google’s Eric Schmidt] said. It’s really about efficiency; it’s really about measurability. There’s not been a lot of technology applied to advertising over the past 10 or 20 years except for a few companies, DoubleClick being one of them.”
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