eMarketer’s release on its new report that: “There are two giants in the space, and they are getting bigger! Saying that search engine marketing is a highly concentrated industry is an understatement… [my bold]
“Google and Yahoo!’s share of U.S. Paid Search Advertising Spending”
2007 (estimates)
Google: 75.6%
Yahoo!: 16.3%
Total Market Share of the two: 91.9%
“… according to comScore, US Internet users performed 75.8% of their January 2007 searches on Google or Yahoo!, and Nielsen//NetRatings put the combined total at 76.4%… “In fact, over 90% of US paid search ad spending will go to the two search giants in 2007…”
“US spending on search advertising will rise by more than $3.2 billion from 2006 to 2008 alone… Paid search is currently the key driver of US online advertising, and spending on paid search in 2008 will exceed the $9.6 billion that was spent on all online advertising in 2004.”
from: “The Unstoppable Surge of Search Advertising.” April 20, 2007
