FTC Will Need to Investigate Microsoft-Doubleclick Deal

The potential sale of interactive ad serving giant Doubleclick, especially to Microsoft, should set off a serious investigation at the FTC. Both the Anti-trust and Consumer Protection divisions at the FTC need to examine such a deal. There has been distrubing consolidation of ownership and control within the interactive marketing technology industry over the last few years. We also are concerned about the implications to consumer privacy as Microsoft’s adCenter merges with Doubleclick’s considerable suite of products, such as DART.

Author: jeff

Jeff Chester is executive director of the Center for Digital Democracy. A former journalist and filmmaker, Jeff's book on U.S. electronic media politics, entitled "Digital Destiny: New Media and the Future of Democracy" was published by The New Press in January 2007. He is now working on a new book about interactive advertising and the public interest.

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