If this is true, we find it highly inappropriate for the FCC to screen any content in advance. We also believe Dove and its ad agency should not have asked the FCC for comment. This is the proverbial “slippery soap” regarding content and the FCC. Read the following excerpt from Promo magazine and a story from “adland” [with pictures] via this link:
“The Federal Communications Commission would not allow Dove to run its latest television commercials because they feature “implied nudity†of women over 50, revealed Maureen Shirreff, group creative director of Ogilvy & Mather Chicago.
She noted that the spots are on the Dove Web site and are also being broadcast around the world. “They [the FCC] wanted to see some presence of clothing,†Shirreff said. “They were really nice, and we don’t fault anyone.†She added that O&M and Dove felt that it would be impossible for the spots to be edited, as was suggested by the FCC, to pass federal muster.”
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