MySpace News: Foxifying Web 2.0

Rupert Murdoch’s MySpace could soon be offering its users news, including likely reports on entertainment and “gossip.” Part of the goal is to get MySpace users to add, rate, and tag more content–all so the site can be a better targeting ground for interactive advertisers. But we wonder what the role will be of Fox News in the mix? Given the relationship which Fox’s TV properties have played on MySpace, will we see a right-wing skewing news slant on the leading social “adver-network?” Will Fox’s fantasy version of the news [there’s a liberal plot to make the U.S. a more humane place to live!] subtly be given preeminence?

People tracking News Corp/Fox should focus on what’s going on with MySpace. Mr. Murdoch has seen the future: Fox News on the digital database building beat.

Author: jeff

Jeff Chester is executive director of the Center for Digital Democracy. A former journalist and filmmaker, Jeff's book on U.S. electronic media politics, entitled "Digital Destiny: New Media and the Future of Democracy" was published by The New Press in January 2007. He is now working on a new book about interactive advertising and the public interest.

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