Google CEO Eric Schmidt told a conference March 5 thatGoogle and the rest of the industry are just at the beginning of our ability to target ads. There are many new technologies coming.” According to the Internetnews.com story, Schmidtpredicts an explosion of innovation related to targeted advertising over the next several years. “There are so many new places for targeted advertising…” One of those places is mobile phones and devices. Schmidt, who is on the board of Apple, spoke highly of the forthcoming iPhone and mobile phones in general as “the first highly targetable devices. The iPhone is an incredible product. It’s the first full-featured phone that’s a music player, Internet browser and computer,” said Schmidt. “I’m sure there will be many more of [these kind of devices] coming.” He said Google is exploring ways to better target TV advertising and leverage the fact that an increasing number of consumers have IP addressable set top boxes.
