Cut the Fat and Corporate Tie-ins PBS! Program on Obesity Funded by GlaxoSmithKline, Maker of Drug for “Overweight Adults”

“Fat: What No One is Telling You” appears on PBS stations April 11th. We note that funding comes in part from GlaxoSmithKline. The drug giant just happens to have a recently approved for over-the-counter drug on the market–under the brand name Alli â„¢ –that is for “use by overweight adults along with a reduced calorie, low-fat diet.” A PBS health-related campaign was launched Feb. 14. PBS program executives need to `cut the fat’ out of their sloppy review of what’s appropriate for underwriting. Programs on PBS should be free of connections to sponsors who have a vested interest in an issue. PBS should “take one step” [that’s the name of a related health public education campaign they’re running] and clean up its underwriting practices.

Author: jeff

Jeff Chester is executive director of the Center for Digital Democracy. A former journalist and filmmaker, Jeff's book on U.S. electronic media politics, entitled "Digital Destiny: New Media and the Future of Democracy" was published by The New Press in January 2007. He is now working on a new book about interactive advertising and the public interest.

Leave a Reply