As Google begins working more closely with big brand marketers, expect the `do no harm’ digital behemoth to continue to transform into something less than honorable. Here’s an excerpt from a recent Advertising Age online article [subscription required]:
“In the past three months, Google has visited a couple dozen ad agencies, introducing and demonstrating to chief creative officers and creative directors its suite of products and tools ready to be used in ad campaigns…”I’m not sure Google even knows how to use all of [its tools],” said Rich Silverstein, partner at Goodby, Silverstein & Partners. “They’ve got a lot of tools in their box for ways to connect to their consumers. They’re engineers. They come up with this amazing stuff and then ask, ‘What are we going to do with it?”‘
And that’s the point, Ms. Crow [Google’s director-online branding] said. “We don’t bring the creative ideas. … We show examples of how other people applied these tools.â€â€¦ She highlights a Saturn campaign born out of one of the first creative meetings with Google’s down-the-road neighbor Goodby, in which a viewer clicks on a city and is flown through the world of Google Earth right through the doors of a local dealership. Google Earth then morphs to Google Video, where the local sales manager greets the viewer and introduces a “test drive,” which is really a 30-second spot.â€
Source: “Google to Creatives: Check Out These Toys.†Abbey Klaassen. Jan. 29, 2007
4000r mp3 bossdobro znaj 357 mp3carl mp3 30minutapa 4f klub mp3riot mp3 3daysgracefloors 31 mp326580 28201 30340 27515 mp3 35813mp3 40gb h340 iriver Map
