PBS is running sponsored ad “links†via its Google deal. The further commercialization of public broadcasting is a real problem. Relying on bottom-feeder interactive advertising isn’t going to address any of the sustainability issues at public TV.
So, in the spirit of public service, this column will regularly review ads on the PBS site. Our nominee today is the data collection scam targeted at moms. “Are You a Slacker Mom? 15 Fun Questions that will show you what type of mom you really are†reads the copy for the www.AreYouASlackerMom.com. Once there, you are asked a series of questions and urged to give your email address, become a “member†and “receive notices for new quizzes, games and special offers from Chatterbean.” [which operates the site]
PBS should never be part of a data grab; nor should they promote commercial ventures. But from the recent push to make PBS more ad friendly, it appears we have some slacker executives running the network.
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