Look, we all know that Google is in the business of delivering eyeballs and clicks. Thatâ€™s where it makes 99% or so of its revenue. But have they no sense of bounds for the evolving role of interactive marketing? According to Mediapost, Tim Armstrong, Google’s vice president for ad sales, said today that â€œ[A]t the end of the day, we’d like to see Madison Avenue get bigger.” The online publication reported that â€œGoogle wants to combine Madison Avenue with Silicon Valley to forge what [Armstrong] hopes will be the largest marketing platform around.â€ Armstrong made these comments at Googleâ€™s new offices located in New York Cityâ€™s Chelsea district.
There need to be meaningful safeguards to govern the new media marketing world. The folks at Google shouldnâ€™t be so glib about creating a system of digital platforms where over-consumption permeates our identityâ€”online and off.
Source: â€œGoogle Sets Sights On Madison Avenue.â€ Wendy Davis, Just an Online Minute via Mediapost. Oct. 2, 2006