Google’s Grandiose Ad Ambitions

Look, we all know that Google is in the business of delivering eyeballs and clicks. That’s where it makes 99% or so of its revenue. But have they no sense of bounds for the evolving role of interactive marketing? According to Mediapost, Tim Armstrong, Google’s vice president for ad sales, said today that “[A]t the end of the day, we’d like to see Madison Avenue get bigger.” The online publication reported that “Google wants to combine Madison Avenue with Silicon Valley to forge what [Armstrong] hopes will be the largest marketing platform around.” Armstrong made these comments at Google’s new offices located in New York City’s Chelsea district.

There need to be meaningful safeguards to govern the new media marketing world. The folks at Google shouldn’t be so glib about creating a system of digital platforms where over-consumption permeates our identity—online and off.

Source: “Google Sets Sights On Madison Avenue.” Wendy Davis, Just an Online Minute via Mediapost. Oct. 2, 2006

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