File this under, please send the icon-based scheme back to rewrite! [our emphasis]
Excerpt via clickz.com:Â excerpt:Â The online ad industry’s self-regulatory program could allow some companies to continue tracking consumers even when they’ve opted out through the system…As it exists currently, the self-regulatory program overseen by the alliance allows consumers to opt out from data collection and use for behavioral advertising, explained Stu Ingis, a partner at Venable, a law firm working with the industry coalition. If data is only being collected for behavioral advertising, it will no longer be collected from those who opt out using the program. However, when companies involved with the program also use data for additional purposes such as analytics, they may continue tracking and collecting data from people who have opted out through the program – even though those who have opted-out will no longer receive behaviorally targeted ads.
