As we prepare for a vigorous debate on protecting consumers and citizens, it’s useful to reflect how online marketing companies view the process.Â This excerpt from a Politico story last month notes, that:
Representatives from Google and Microsoft agreed it is the companiesâ€™ jobs to make sure consumers can trust them with personal information by giving them more control over how that data is shared. But regulation is a slippery slope. â€œOur business model is to monetize human attention,â€ said Marc Davis of Microsoftâ€™s Online Services Division. â€œRegulation does potentially threaten the value of that.â€ Added Googleâ€™s Betsy Masiello: â€œThose business models also rely entirely on user trust.â€ They agreed thereâ€™s no legal clarity over who owns what data, and whether online information is owned by the person who entered it online or the company who runs the platform that stores it. â€œWeâ€™ve created this new business class without any clarity,â€ Davis said.